OPSEU Internal Campaigns

I had the opportunity recently to work with ACART and The Ontario Public Service Employees Union (OPSEU) for some internal workplace/training materials they were putting together. Issues like sexual harassment (above) and hurtful gossip (below) can arise in every job and are important to address. We had great actors who brought the exact emotion we needed right to the surface. This was vital in order to connect authentically with the viewer.

With Art Director Leslie Stewart reading a script as we shot, the actors would react instantly as if the situation were really happening. It was hard for the team to choose just the right intensity from all the variations in expression. You can see just how far it went with the closeup below. That was some real stuff, folks.

I've also included a couple BTS pictures as usual from the shoots. And shoutout to Karl Roeder of Framework for the great videos made in conjunction with the photos. Check out ACART's blog post on those here.